How to Do Nothing: Resisting the Attention Economy (Paperback)

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** A New York Times Bestseller **

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY: TimeThe New Yorker NPRGQElleVultureFortuneBoing BoingThe Irish Times • The New York Public Library • The Brooklyn Public Library

"A complex, smart and ambitious book that at first reads like a self-help manual, then blossoms into a wide-ranging political manifesto."—Jonah Engel Bromwich, The New York Times Book Review

One of President Barack Obama's "Favorite Books of 2019"

Porchlight's Personal Development & Human Behavior Book of the Year

In a world where addictive technology is designed to buy and sell our attention, and our value is determined by our 24/7 data productivity, it can seem impossible to escape. But in this inspiring field guide to dropping out of the attention economy, artist and critic Jenny Odell shows us how we can still win back our lives.
 
Odell sees our attention as the most precious—and overdrawn—resource we have. And we must actively and continuously choose how we use it. We might not spend it on things that capitalism has deemed important … but once we can start paying a new kind of attention, she writes, we can undertake bolder forms of political action, reimagine humankind’s role in the environment, and arrive at more meaningful understandings of happiness and progress.

Far from the simple anti-technology screed, or the back-to-nature meditation we read so often, How to do Nothing is an action plan for thinking outside of capitalist narratives of efficiency and techno-determinism. Provocative, timely, and utterly persuasive, this book will change how you see your place in our world.

About the Author


Jenny Odell is an artist and writer who teaches at Stanford and has been an artist-in-residence at places like the San Francisco dump, Facebook, the Internet Archive, and the San Francisco Planning Department. Her writing has appeared in the New York Times, New York Magazine, The Atlantic, The Believer, The Paris Review, and McSweeney’s, among others. She lives in Oakland.

Praise For…


"She struck a hopeful nerve of possibility that I hadn’t felt in a long time."—Jia Tolentino, THE NEW YORKER

"
How to Do Nothing is genuinely instructive, elaborating a practical philosophy to help us slow down and temporarily sidestep the forces aligned against both our mental health and long-term human survival. You can knock the hustle — and you should."—Akiva Gottlieb, LOS ANGELES TIMES

"Approachable and incisive. . . . The book is clearly the work of a socially conscious artist and writer who considers careful attention to the rich variety of the world an antidote to the addictive products and platforms that technology provides. . . . [Odell] sails with capable ease between the Scylla and Charybdis of subjectivity and arid theory with the relatable humanity of her vision."—Nicholas Cannariato, THE WASHINGTON POST

"The sentiment behind How to Do Nothing is one of defiance.”—Casey Schwartz, THE NEW YORK TIMES

"An erudite and thoughtful narrative about the importance of interiority and taking time to pay close attention to the spaces around us."—Annie Vainshtein, SAN FRANCISCO CHRONICLE

"An eloquent argument against the cult of efficiency, and I felt both consoled and invigorated by it."—Jennifer Szalai, THE NEW YORK TIMES BOOK REVIEW

"The path to freedom lies within the covers of this book."—Lauren Goode, WIRED

"How to Do Nothing mimics the experience of walking with a perceptive and sensitive friend, the kind of person who makes you feel, in your bones, that it’s a miraculous gift to be alive."—Katie Bloom, THE SEATTLE TIMES

"Odell’s great strength as a writer is her ability to convey art’s unique power without overestimating or misstating its social impact. . . . Ultimately, what sets her book apart from self-help is not a less quixotic set of demands but a more life-affirming endgame."—Megan Marz, THE BAFFLER

"Thoughtful, compelling, and practical."—Clay Skipper, GQ

“This is a potentially subversive book. Affirming that we should take more time offline for nurturing our own thoughts (and so our own being) does not sound that new, but here it is so gracefully articulated in irresistible arguments.”—Aurelio Cianciotta, Neural

"Jenny Odell’s brilliant How to Do Nothing is the book we all need to read now. With wonderful precision, passion, and artfulness, Odell finds the language to meet this cultural moment. She has written a joyful manifesto about resistance that is also an eccentric and practical handbook on how to reclaim your colonized and monetized attention."—Dana Spiotta, author of Innocents and Others

“Self-help for the collectively minded, How to Do Nothing is as thoughtful and morally serious as it is fun to read. This book will change how you see the world.”—Malcolm Harris, author of Kids These Days
 
“Your chaotic, fraught internal weather isn't an accident, it's a business-model, and while 'thoughtful resistance' isn't 'productive,' Odell proves that it is utterly necessary.”—Cory Doctorow, author of Radicalized and Walkaway

“In a media and tech ecosystem simultaneously obsessed with "digital detox" and building personal brands, How to Do Nothing is a breath of fresh air grounding readers in the complex, interdependent actual ecosystems of the physical world. Jenny Odell writes with remarkable clarity and compassion. Each chapter reads like going on a fascinating walk through a park in conversation with an old friend (who happens to also be able to tell you about every single bird in the park, which is awesome). It's a book I already know I'll be returning to and referencing for a long time.”—Ingrid Burrington, author of Networks of New York    
 
“In How to do Nothing Jenny Odell breaks through the invisible yoke that binds 21st century first-worlders to our app-driven devices. With a thoughtful look at the attention economy, Odell’s book is a self-help guide for re-learning how to look at the world. The book braids threads of ancient philosophy together with contemporary visual and technological culture, and weaves an original route to re-wilding the mind. Wide-ranging and erudite, this book is also entertaining, and brings the reader along with enthusiasm to Odell's philosophy of “manifest dismantling.” —Megan Prelinger, author of Inside the Machine: Art and Invention in the Electronic Age

"Odell introduces the idea that within our world there are endless other worlds; many of the alternatives sound much better. We need only pay attention."—VICE'S Broadly
Product Details
ISBN: 9781612198552
ISBN-10: 1612198554
Publisher: Melville House
Publication Date: December 29th, 2020
Pages: 256
Language: English

How to read more

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How To Read More

If you love reading, but for some reason you read less and less, know that everything is fine. It happens.
Our lives today have so many things that distract us - how can we not put books away when all these movies, TV shows, YouTube videos, social networks and endless surfing in online stores are around ...
Yes, it's really hard to resist, but you certainly can!

In this article, we want to share with you some tips to read more often and more successfully.
These are some notes and some practices that we have collected for our SUNDOG BOOKS readers club.
And maybe it will bring more books into your life!

Why do we want/need to read more?

To start reading more, you have to understand why you need it.
And you will be surprised, but your goals can be quite varied:

- for work
If you read a lot on duty, then you definitely need to speed up the process. The logic here is simple: read faster → work faster → more time for books for yourself.

- for education
you need this for your educational career or sometimes you just want to read to learn. And, with all the new alternative ways to gain knowledge (podcasts, online courses and videos), the book still does an excellent job of this task too.

- for self-development
all exercises for increasing speed, one way or another, improve cognition and memory.

- for fun
because good books always = fun!

Book lovers have an additional special goal for reading more often. If you love literature, you will understand what we mean: you want to catch everything - to follow modern literature, and not forget about the classics, look into non-fiction and children's publications. And there’s so much you want to reread! The goals are ambitious, but attainable if you read a lot.

 

And so - How to read more:
We will tell you about the methods that we use ourselves. Perhaps some will suit you as well.

 

15 minutes a day

You've probably already heard this rule: if you want to start a healthy habit, devote 15 minutes a day to it. Once upon a time, we all read irregularly, in jumps and starts. Sometimes we cannot open a book we have begun weeks ago. Therefore, you should decide to create a rule: devote at least 15 minutes a day to reading. Try reading before bed, or maybe during lunchtime, or even when you are having your morning coffee.

You will see progress immediately. You will notice that almost always your 15 minutes will grow into half an hour or more. But the most remarkable thing is that in three weeks your hands themselves will be looking for a book.

 

50 First Pages
This method advises - If the book hasn't hooked you from the first 50 pages, put it aside! Life is too short to read uninteresting books.

It is necessary to change the approach to books. At first it will be hard for you to stop and put the book down. Even if we put the book away, it will seem to reproach us from the shelf, mocking us as quitters. But in the end we should come to one simple thought: if it doesn’t hook your attention, you should not force yourself to read it.

***Fifty pages is not a bad test. Not the most objective, but definitely effective. It helps to determine whether it interests you or not, and whether to spend time on things that do not excite.

 

Reader's Diary

This should be used to improve the quality of reading - to make it more conscious. For starters, it can be a simple notebook with headings:

  • Author
  • Year of publication
  • Main characters
  • Scene
  • Plot
  • Theme
  • Quotes

And, yes, a reader's diary is not a thing about quantity, but about quality. But, it can also motivate. When you open your diary and start looking at quotes (especially quotes), you immediately really want to read.

 

Maybe a Book Bet?
Several people can participate. Members of the betting group can come from friends, family, and also your colleagues. And of course you can set your own rules for participation, but we'll give you a simple example:

Everyone in the group should read and review a book over the course of a month with weekly updates. Anyone who does not finish a review buys the book for all other participants for the next month.

 

Speed Reading

Another effective way to increase the amount you read is speed reading. The logic here is simple - the faster you read, the more books you can enjoy.

*There are many online courses on speed reading, and you can also study on your own using instructional books. But, it is worth noting that this is a serious learning process that will require some effort on your part.

 

Outcome

Reading every day is quite attainable, the main thing is to try to make it a habit.
Sometimes, instead of heading for Facebook, try opening a book and soon you won’t even remember why you needed to wander around social media.
And also - don't forget about audiobooks. They are a cool way to take the load off your eyes sometimes and just immerse yourself in the story. Some books are really strong in voice acting.

 
 
 

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