Google+ for Lawyers: A Step by Step User's Guide: b029 (Paperback)

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Description


Here's the simple truth: Many lawyers haven't discovered Google+. They don't know about the lucrative marketing potential: reaching new clients, professional networking, niche branding, and most importantly, growing your law practice. To succeed in today's increasingly competitive market, you must embrace the multi-media approach of Internet marketing. Google+ offers you all the tools you'll need to do just that. If you're ready to get a step ahead of your competition, then this is the book for you. Google+ for Lawyers is the only book you'll need. Whether you are an Internet newbie or a seasoned pro, this book will guide you through the necessary steps to building a presence on Google+. Once you have the fundamentals in place, you'll begin the most important work of all: Growing Your Law Practice With Google+. Even better, it won't take you weeks to work through these steps and implement the proven strategies. With just a few short sessions you'll be on your way. The easy-to-follow instructions are coupled with screenshots, giving you an added visual tutorial of the process. Best of all, since the book is tailored specifically to lawyers, you won't find pages and pages of irrelevant information to wade through. Google+ is one of the quickest and most affordable methods for expanding your practice and increasing profits - and Michael Waddington, Esq., and Alexandra Gonzalez-Waddington, Esq., have produced an indispensable guide that any top-of-their-game lawyer will want to get their hands on. In a very short time, you will: -Set up and optimize a Google+ account and profile, including steps to protect your personal privacy. -Utilize Google+ features to attract and maintain client relationships: Your stream, posts, photos, links, and +1's. -Manage Circles to build relationships and grow a vibrant community with not only clients, but other practitioners in your field, expanding your referral base. -Leverage your niche to position yourself as a top expert in your field of law. -Use Google+ in conjunction with your firm's website to increase traffic and improve search rankings. -Easily multiply your marketing efforts by using all areas of Google+: Host a webinar, post videos, create a Hangout, and organize events. -Maximize your firm's web presence by creating a Google+ Business Page and Local Page - making it easier than ever for potential clients to find you.

About the Author


Michael Waddington, Esq. - Michael is a nationally-recognized expert on Internet marketing and is the founder of Legal Niche Pros, LLC, an Internet marketing firm that specializes in video marketing, website design, social media, and search engine marketing. 

As creator of the Lawyer Marketing Series(TM), a series of educational books and instructional marketing videos for attorneys, Michael is a noted commentator, writer, and lecturer on Internet marketing and lawyer marketing ethics. His Lawyer Marketing YouTube channel currently has over 2,500 subscribers, and his video tutorial series "60 Second SEO Tips" is widely viewed on YouTube and LinkedIn. In 2013, Michael co-authored a best selling book with Jack Canfield, titled, Dare to Succeed: In Business & In Life. (Canfield is the best-selling author of Chicken Soup for the Soul). Licensed to practice law in Pennsylvania, Georgia, New Jersey, and South Carolina, Michael's high-profile criminal cases have made the cover of the New York Times, Rolling Stone magazine, The New Yorker, People, and other national publications. He has been quoted by hundreds of major media outlets worldwide and provided consultation services to CBS news, 60 Minutes, ABC News Nightline, the BBC, CNN, CBS, German Public Television, as well as the Golden Globe-winning TV series, The Good Wife. Appearing in the 2009 CNN 1-hour documentary "Killings at the Canal," Waddington's cases have been the subject of numerous movies and books including the Academy Award-winning film Taxi to the Dark Side, the 2013 documentary The Kill Team, the 2007 Brian De Palma war film Redacted, and the popular books Strike and Destroy and The Good Soldier on Trial. Michael also co-authored the American Bar Association book, "The State of Criminal Justice 2013." ---- Alexandra Gonzalez-Waddington, Esq. - Alexandra is a practicing lawyer, licensed mediator, and founding partner of Legal Niche Pros, LLC. With over a decade of experience in Internet marketing, she specializes in business consulting for small law firms, brand development, and local marketing. Among her many professional accomplishments, Alexandra has helped dozens of attorneys across the United States build successful law practices, coaching attorneys on effective social media marketing, practice management, business development, and marketing strategy. Alexandra is licensed to practice law in the State of Georgia.
Product Details
ISBN: 9780615853727
ISBN-10: 0615853722
Publisher: Lawyer Marketing Series
Publication Date: September 27th, 2013
Pages: 102
Language: English

How to read more

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How To Read More

If you love reading, but for some reason you read less and less, know that everything is fine. It happens.
Our lives today have so many things that distract us - how can we not put books away when all these movies, TV shows, YouTube videos, social networks and endless surfing in online stores are around ...
Yes, it's really hard to resist, but you certainly can!

In this article, we want to share with you some tips to read more often and more successfully.
These are some notes and some practices that we have collected for our SUNDOG BOOKS readers club.
And maybe it will bring more books into your life!

Why do we want/need to read more?

To start reading more, you have to understand why you need it.
And you will be surprised, but your goals can be quite varied:

- for work
If you read a lot on duty, then you definitely need to speed up the process. The logic here is simple: read faster → work faster → more time for books for yourself.

- for education
you need this for your educational career or sometimes you just want to read to learn. And, with all the new alternative ways to gain knowledge (podcasts, online courses and videos), the book still does an excellent job of this task too.

- for self-development
all exercises for increasing speed, one way or another, improve cognition and memory.

- for fun
because good books always = fun!

Book lovers have an additional special goal for reading more often. If you love literature, you will understand what we mean: you want to catch everything - to follow modern literature, and not forget about the classics, look into non-fiction and children's publications. And there’s so much you want to reread! The goals are ambitious, but attainable if you read a lot.

 

And so - How to read more:
We will tell you about the methods that we use ourselves. Perhaps some will suit you as well.

 

15 minutes a day

You've probably already heard this rule: if you want to start a healthy habit, devote 15 minutes a day to it. Once upon a time, we all read irregularly, in jumps and starts. Sometimes we cannot open a book we have begun weeks ago. Therefore, you should decide to create a rule: devote at least 15 minutes a day to reading. Try reading before bed, or maybe during lunchtime, or even when you are having your morning coffee.

You will see progress immediately. You will notice that almost always your 15 minutes will grow into half an hour or more. But the most remarkable thing is that in three weeks your hands themselves will be looking for a book.

 

50 First Pages
This method advises - If the book hasn't hooked you from the first 50 pages, put it aside! Life is too short to read uninteresting books.

It is necessary to change the approach to books. At first it will be hard for you to stop and put the book down. Even if we put the book away, it will seem to reproach us from the shelf, mocking us as quitters. But in the end we should come to one simple thought: if it doesn’t hook your attention, you should not force yourself to read it.

***Fifty pages is not a bad test. Not the most objective, but definitely effective. It helps to determine whether it interests you or not, and whether to spend time on things that do not excite.

 

Reader's Diary

This should be used to improve the quality of reading - to make it more conscious. For starters, it can be a simple notebook with headings:

  • Author
  • Year of publication
  • Main characters
  • Scene
  • Plot
  • Theme
  • Quotes

And, yes, a reader's diary is not a thing about quantity, but about quality. But, it can also motivate. When you open your diary and start looking at quotes (especially quotes), you immediately really want to read.

 

Maybe a Book Bet?
Several people can participate. Members of the betting group can come from friends, family, and also your colleagues. And of course you can set your own rules for participation, but we'll give you a simple example:

Everyone in the group should read and review a book over the course of a month with weekly updates. Anyone who does not finish a review buys the book for all other participants for the next month.

 

Speed Reading

Another effective way to increase the amount you read is speed reading. The logic here is simple - the faster you read, the more books you can enjoy.

*There are many online courses on speed reading, and you can also study on your own using instructional books. But, it is worth noting that this is a serious learning process that will require some effort on your part.

 

Outcome

Reading every day is quite attainable, the main thing is to try to make it a habit.
Sometimes, instead of heading for Facebook, try opening a book and soon you won’t even remember why you needed to wander around social media.
And also - don't forget about audiobooks. They are a cool way to take the load off your eyes sometimes and just immerse yourself in the story. Some books are really strong in voice acting.

 
 
 

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