Big Data: A Revolution That Will Transform How We Live, Work, and Think (Paperback)

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Description


Financial Times Business Book of the Year Finalist

“Illuminating and very timely . . . a fascinating — and sometimes alarming — survey of big data’s growing effect on just about everything: business, government, science and medicine, privacy, and even on the way we think.”
New York Times

It seems like “big data” is in the news every day, as we read the latest examples of how powerful algorithms are teasing out the hidden connections between seemingly unrelated things. Whether it is used by the NSA to fight terrorism or by online retailers to predict customers’ buying patterns, big data is a revolution occurring around us, in the process of forever changing economics, science, culture, and the very way we think. But it also poses new threats, from the end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior. What we have already seen is just the tip of the iceberg.

Big Data is the first major book about this earthshaking subject, with two leading experts explaining what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards.

“An optimistic and practical look at the Big Data revolution — just the thing to get your head around the big changes already underway and the bigger changes to come.”
—Cory Doctorow, boingboing.com

About the Author


VIKTOR MAYER-SCHÖNBERGER is Professor of Internet Governance and Regulation at the Oxford Internet Institute, Oxford University. The co-author of Big Data: A Revolution That Will Transform How We, Live, Work, and Think, he has published over a hundred articles and eight other books, including Delete: The Virtue of Forgetting in the Digital Age. He is on the advisory boards of corporations and organizations around the world, including Microsoft and the World Economic Forum.

KENNETH CUKIER is the Data Editor of the Economist and co-author of Big Data: A Revolution That Will Transform How We Live, Work, and Think. His writings on business and economics have appeared in Foreign Affairs, the New York Times, the Financial Times, and elsewhere.

Praise For…


"What I’m certain about is that Big Data will be the defining text in the discussion for some time to come."
—Forbes.com

"The authors make clear that ‘big data’ is much more than a Silicon Valley buzzword. . . No other book offers such an accessible and balanced tour of the many benefits and downsides of our continuing infatuation with data."
Wall Street Journal

"Brilliant . . . an elegant and readable primer."
New Scientist

"Plenty of books extol the technical marvels of our information society, but this is an original analysis of the information itself—trillions of searches, calls, clicks, queries and purchases....A fascinating, enthusiastic view of the possibilities of vast computer correlations and the entrepreneurs who are taking advantage of them."
—STARRED Kirkus Reviews

"This book offers important insights and information."
Booklist

"‘Big data’ [is] one of the buzzwords of corporate executives, tech-savvy politicians, and worried civil libertarians. If you want to know what they’re all talking about, then BIG DATA is the book for you, a comprehensive and entertaining introduction to a very large topic....Mayer-Schönberger and Cukier offer up some sensible suggestions on how we can have the blessings of big data and our freedoms, too. Just as well; their lively book leaves no doubt that big data’s growth spurt is just beginning."
Boston Globe

"Every decade, there are a handful of books that change the way you look at everything. This is one of those books. Society has begun to reckon the change that big data will bring. This book is an incredibly important start."
—Lawrence Lessig, Roy L. Furman Professor of Law, Harvard Law School, and author of Remix and Free Culture

"Big Data breaks new ground in identifying how today’s avalanche of information fundamentally shifts our basic understanding of the world. Argued boldly and written beautifully, the book clearly shows how companies can unlock value, how policymakers need to be on guard, and how everyone’s cognitive models need to change."
—Joi Ito, Director of the MIT Media Lab

"Big Data is a must-read for anyone who wants to stay ahead of one of the key trends defining the future of business."
—Marc Benioff, Chairman and CEO, salesforce.com

"An optimistic and practical look at the Big Data revolution — just the thing to get your head around the big changes already underway and the bigger changes to come."
—Cory Doctorow, boingboing.com

"Just as water is wet in a way that individual water molecules aren’t, big data can reveal information in a way that individual bits of data can’t. The authors show us the surprising ways that enormous, complex, and messy collections of data can be used to predict everything from shopping patterns to flu outbreaks."
—Clay Shirky, author of Cognitive Surplus and Here Comes Everybody

"This brilliant book cuts through the mystery and the hype surrounding big data. A must-read for anyone in business, information technology, public policy, intelligence, and medicine. And anyone else who is just plain curious about the future."
—John Seely Brown, former Chief Scientist, Xerox Corp., and head of Xerox Palo Alto Research Center

"The book teems with great insights on the new ways of harnessing information, and offers a convincing vision of the future. It is essential reading for anyone who uses — or is affected by — big data."
—Jeff Jonas, IBM Fellow & Chief Scientist, IBM Entity Analytics
Product Details
ISBN: 9780544227750
ISBN-10: 0544227751
Publisher: Mariner Books
Publication Date: March 4th, 2014
Pages: 272
Language: English

How to read more

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How To Read More

If you love reading, but for some reason you read less and less, know that everything is fine. It happens.
Our lives today have so many things that distract us - how can we not put books away when all these movies, TV shows, YouTube videos, social networks and endless surfing in online stores are around ...
Yes, it's really hard to resist, but you certainly can!

In this article, we want to share with you some tips to read more often and more successfully.
These are some notes and some practices that we have collected for our SUNDOG BOOKS readers club.
And maybe it will bring more books into your life!

Why do we want/need to read more?

To start reading more, you have to understand why you need it.
And you will be surprised, but your goals can be quite varied:

- for work
If you read a lot on duty, then you definitely need to speed up the process. The logic here is simple: read faster → work faster → more time for books for yourself.

- for education
you need this for your educational career or sometimes you just want to read to learn. And, with all the new alternative ways to gain knowledge (podcasts, online courses and videos), the book still does an excellent job of this task too.

- for self-development
all exercises for increasing speed, one way or another, improve cognition and memory.

- for fun
because good books always = fun!

Book lovers have an additional special goal for reading more often. If you love literature, you will understand what we mean: you want to catch everything - to follow modern literature, and not forget about the classics, look into non-fiction and children's publications. And there’s so much you want to reread! The goals are ambitious, but attainable if you read a lot.

 

And so - How to read more:
We will tell you about the methods that we use ourselves. Perhaps some will suit you as well.

 

15 minutes a day

You've probably already heard this rule: if you want to start a healthy habit, devote 15 minutes a day to it. Once upon a time, we all read irregularly, in jumps and starts. Sometimes we cannot open a book we have begun weeks ago. Therefore, you should decide to create a rule: devote at least 15 minutes a day to reading. Try reading before bed, or maybe during lunchtime, or even when you are having your morning coffee.

You will see progress immediately. You will notice that almost always your 15 minutes will grow into half an hour or more. But the most remarkable thing is that in three weeks your hands themselves will be looking for a book.

 

50 First Pages
This method advises - If the book hasn't hooked you from the first 50 pages, put it aside! Life is too short to read uninteresting books.

It is necessary to change the approach to books. At first it will be hard for you to stop and put the book down. Even if we put the book away, it will seem to reproach us from the shelf, mocking us as quitters. But in the end we should come to one simple thought: if it doesn’t hook your attention, you should not force yourself to read it.

***Fifty pages is not a bad test. Not the most objective, but definitely effective. It helps to determine whether it interests you or not, and whether to spend time on things that do not excite.

 

Reader's Diary

This should be used to improve the quality of reading - to make it more conscious. For starters, it can be a simple notebook with headings:

  • Author
  • Year of publication
  • Main characters
  • Scene
  • Plot
  • Theme
  • Quotes

And, yes, a reader's diary is not a thing about quantity, but about quality. But, it can also motivate. When you open your diary and start looking at quotes (especially quotes), you immediately really want to read.

 

Maybe a Book Bet?
Several people can participate. Members of the betting group can come from friends, family, and also your colleagues. And of course you can set your own rules for participation, but we'll give you a simple example:

Everyone in the group should read and review a book over the course of a month with weekly updates. Anyone who does not finish a review buys the book for all other participants for the next month.

 

Speed Reading

Another effective way to increase the amount you read is speed reading. The logic here is simple - the faster you read, the more books you can enjoy.

*There are many online courses on speed reading, and you can also study on your own using instructional books. But, it is worth noting that this is a serious learning process that will require some effort on your part.

 

Outcome

Reading every day is quite attainable, the main thing is to try to make it a habit.
Sometimes, instead of heading for Facebook, try opening a book and soon you won’t even remember why you needed to wander around social media.
And also - don't forget about audiobooks. They are a cool way to take the load off your eyes sometimes and just immerse yourself in the story. Some books are really strong in voice acting.

 
 
 

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