Protocol: The Power of Diplomacy and How to Make it Work for you. (Paperback)

Protocol: The Power of Diplomacy and How to Make it Work for you. By Capricia Penavic Marshall Cover Image
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Description


President Obama’s former United States chief of protocol looks at why diplomacy and etiquette matter—from the international stage to everyday life.

History often appears to consist of big gestures and dramatic shifts. But for every peace treaty signed, someone set the stage, using hidden influence to effect the outcome. In her roles as chief of protocol for President Barack Obama and social secretary to President Bill Clinton and First Lady Hillary Clinton, Capricia Penavic Marshall not only bore witness to history, she facilitated it. From arranging a room to have an intended impact on the participants to knowing which cultural gestures earned trust, her behind-the scenes preparations laid the groundwork for successful diplomacy between heads of state around the world and tilted the playing field in her team's favor.

If there's one thing that working at the highest levels of government for over two decades has taught Marshall, it's that there is power in detail and nuance—the micro-moves that affect the macro-shifts. When seemingly minor aspects of an engagement go missing or awry—a botched greeting or even a poorly chosen menu—it alters the emotions and tenor of an exchange, setting up obstacles rather than paving a way forward. In some cases, an oversight may put the entire endeavor in jeopardy.

Sharing unvarnished anecdotes from her time in office—harrowing near misses, exhilarating triumphs, heartwarming personal stories—Marshall  brings us a master class in soft power, unveiling the complexity of human interactions and making the case that etiquette, cultural IQ, and a flexible mind-set matter now more than ever. When the notion of basic civility seems to be endangered, Protocol reminds us how critical these principles are while providing an accessible guide for anyone who wants to be empowered by the tools of diplomacy in work and everyday life.

About the Author


Capricia Penavic Marshall was Chief of Protocol of the United States from 2009 to 2013. She is current president of Global Engagement Strategies, which advises international public and private clients on issues relating to the nexus of business and cultural diplomacy. She serves as Ambassador-in-Residence at the Adrienne Arsht Latin America Center at the Atlantic Council in Washington. In her post under the Obama administration, she reinvented modern protocol by building relationships between industry leaders worldwide creating strategies to transform global engagement. During her service she oversaw the details of diplomacy during six State and Official Visits, countless Working Visits, and the G20, Nuclear Security, APEC, G8, NATO and Sunnylands Summits. 

Praise For…


“Makes the case that ‘soft power’ is too often underestimated both in foreign relations and in life.” — The Santa Monica Daily Press

“Argues that etiquette and small matters of cultural nuance play a huge role in functional politics.” — New York Times Book Review, “New & Noteworthy”

“Fascinating . . . An informative and often charming primer on a little-known—but vital—government post.” — Kirkus Reviews

“For over two decades, Capricia has been my friend and colleague, from Arkansas to Zambia. She is a problem solver and a bridge builder, and I’ve been so lucky to have her by my side through the years. Protocol is a must-read, taking us behind the curtain of the highest levels of diplomacy, teaching us lessons about the intersection of governing and humanity that we need now more than ever.” — Hillary Clinton

“An interesting and well-written account of the role of protocol in modern diplomacy. Marshall’s stories and lessons, drawn from years of experience, are entertaining and valuable in navigating everyday life.” — Henry A. Kissinger

“Protocol—the rules that govern professional, government, and social interactions—may be the very reset we need. These practices aren’t dependent on your wallet size or where you come from, your skin color or your nationality, rather protocol is something we all can get behind, . . . My thanks to Ambassador Capricia Penavic Marshall for this book—give it to everyone you meet for birthdays, weddings, and elections. It can only help.”Whoopi Goldberg

“Working with Capricia during the Obama administration was nothing short of wonderful! Her guiding hand and innovative methods laid the foundation for our successful diplomacy on the world stage. Through amusing and touching anecdotes, many of which we shared together, Capricia details the superpower of protocol, a power that helped foster an environment conducive to many of President Obama’s successes.” — Valerie Jarrett, former senior advisor to Barack Obama and author of Finding My Voice

“Capricia Penavic Marshall was an extraordinary chief of protocol, and she has now written an extraordinary book on how international protocol actually works and how it can work for every business and person. I cannot recommend this book too highly.” — David Rubenstein, cofounder and co-executive chairman of the Carlyle Group and author of The American Story

“Capricia is the ultimate master in the art of protocol. As a first-generation American woman, she brilliantly manages the cultural nuances of consequential public- and private-sector engagements. Reading her book, I have learned a lot, I have laughed a lot, I have enjoyed every page.” — Christine Lagarde, president of the European Central Bank

Product Details
ISBN: 9780063032231
ISBN-10: 0063032236
Publisher: Ecco
Publication Date: May 4th, 2021
Pages: 448
Language: English

How to read more

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How To Read More

If you love reading, but for some reason you read less and less, know that everything is fine. It happens.
Our lives today have so many things that distract us - how can we not put books away when all these movies, TV shows, YouTube videos, social networks and endless surfing in online stores are around ...
Yes, it's really hard to resist, but you certainly can!

In this article, we want to share with you some tips to read more often and more successfully.
These are some notes and some practices that we have collected for our SUNDOG BOOKS readers club.
And maybe it will bring more books into your life!

Why do we want/need to read more?

To start reading more, you have to understand why you need it.
And you will be surprised, but your goals can be quite varied:

- for work
If you read a lot on duty, then you definitely need to speed up the process. The logic here is simple: read faster → work faster → more time for books for yourself.

- for education
you need this for your educational career or sometimes you just want to read to learn. And, with all the new alternative ways to gain knowledge (podcasts, online courses and videos), the book still does an excellent job of this task too.

- for self-development
all exercises for increasing speed, one way or another, improve cognition and memory.

- for fun
because good books always = fun!

Book lovers have an additional special goal for reading more often. If you love literature, you will understand what we mean: you want to catch everything - to follow modern literature, and not forget about the classics, look into non-fiction and children's publications. And there’s so much you want to reread! The goals are ambitious, but attainable if you read a lot.

 

And so - How to read more:
We will tell you about the methods that we use ourselves. Perhaps some will suit you as well.

 

15 minutes a day

You've probably already heard this rule: if you want to start a healthy habit, devote 15 minutes a day to it. Once upon a time, we all read irregularly, in jumps and starts. Sometimes we cannot open a book we have begun weeks ago. Therefore, you should decide to create a rule: devote at least 15 minutes a day to reading. Try reading before bed, or maybe during lunchtime, or even when you are having your morning coffee.

You will see progress immediately. You will notice that almost always your 15 minutes will grow into half an hour or more. But the most remarkable thing is that in three weeks your hands themselves will be looking for a book.

 

50 First Pages
This method advises - If the book hasn't hooked you from the first 50 pages, put it aside! Life is too short to read uninteresting books.

It is necessary to change the approach to books. At first it will be hard for you to stop and put the book down. Even if we put the book away, it will seem to reproach us from the shelf, mocking us as quitters. But in the end we should come to one simple thought: if it doesn’t hook your attention, you should not force yourself to read it.

***Fifty pages is not a bad test. Not the most objective, but definitely effective. It helps to determine whether it interests you or not, and whether to spend time on things that do not excite.

 

Reader's Diary

This should be used to improve the quality of reading - to make it more conscious. For starters, it can be a simple notebook with headings:

  • Author
  • Year of publication
  • Main characters
  • Scene
  • Plot
  • Theme
  • Quotes

And, yes, a reader's diary is not a thing about quantity, but about quality. But, it can also motivate. When you open your diary and start looking at quotes (especially quotes), you immediately really want to read.

 

Maybe a Book Bet?
Several people can participate. Members of the betting group can come from friends, family, and also your colleagues. And of course you can set your own rules for participation, but we'll give you a simple example:

Everyone in the group should read and review a book over the course of a month with weekly updates. Anyone who does not finish a review buys the book for all other participants for the next month.

 

Speed Reading

Another effective way to increase the amount you read is speed reading. The logic here is simple - the faster you read, the more books you can enjoy.

*There are many online courses on speed reading, and you can also study on your own using instructional books. But, it is worth noting that this is a serious learning process that will require some effort on your part.

 

Outcome

Reading every day is quite attainable, the main thing is to try to make it a habit.
Sometimes, instead of heading for Facebook, try opening a book and soon you won’t even remember why you needed to wander around social media.
And also - don't forget about audiobooks. They are a cool way to take the load off your eyes sometimes and just immerse yourself in the story. Some books are really strong in voice acting.

 
 
 

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