It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life (Hardcover)

It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life By Trevor Moawad, Andy Staples Cover Image
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Foreword by Seattle Seahawks quarterback Russell Wilson
From a top mental conditioning coach—"the world’s best brain trainer” (Sports Illustrated)—who has transformed the lives and careers of elite athletes, business leaders, and military personnel, battle-tested strategies that will give you tools to manage and overcome negativity and achieve any goal.

He knows how to win.

More, he knows the many ways-subtle, brutal, often self-inflicted-we lose.

As the most trusted mental coach in the world of sports, Trevor Moawad has worked with many of the most dominant athletes and the savviest coaches. From Nick Saban and Kirby Smart to Russell Wilson, they all look to Moawad for help finding or keeping or regaining their com­petitive edge. (As do countless business leaders and members of special forces.)

Now, at last, Moawad shares his unique philosophy with the general public. He lays out lessons he's derived from his greatest career successes as well as personal setbacks, the game-changing wisdom he's earned as the go-to whisperer for elite performers on fields of play and among men and women headed to the battlefield.

Moawad's motivational approach is elegant but refreshingly simple: He replaces hardwired negativity, the kind of defeatist mindset that's nearly everybody's default, with what he calls "neutral thinking." His own special innovation, it's a nonjudg­mental, nonreactive way of coolly assessing problems and analyzing crises, a mode of attack that offers luminous clarity and su­preme calm in the critical moments before taking decisive action.

Not only can neutral thinking raise your performance level-it can transform your overall life. And it all starts, Moawad says, with letting go. Past failures, past losses-let them go. "The past isn't predic­tive. If you can absorb and embrace that belief, everything changes. You'll instantly feel more calm. And the athlete-or employee or parent or spouse-who's more calm is also more aware, and more times than not ... will win."

About the Author

Trevor Moawad (1973–2021), former President of Moawad Consulting Group and the CEO and cofounder of Limitless Minds, was a mental conditioning coach to elite performers. He is well known for being the mental coach to Seattle Seahawks quarterback Russell Wilson and worked closely with prestigious NCAA football programs and coaches, the US Special Operations community, Major League Baseball, and the NBA.

Praise For…

“ In this book, you’ll learn how to use the same concepts I employ on the field in your life.” — Russell Wilson, Seattle Seahawks quarterback and Super Bowl champion

“ Everyone must check out my dear friend, legend, and mental coach Trevor Moawad’s new book It Takes What It Takes. The Daily Vitamin you need.” — Ciara

“To be a champion on and off the field, it takes not only being in peak physical condition but being in top mental condition as well. I have had the good fortune to work with Trevor for a number of years and he is very trustworthy and one of the top individuals in this space. This book will give you a front-row seat to some of the powerful concepts our coaches and players have had unique access to.” — Jimbo Fisher, head football coach, Texas A&M University

“I have had the pleasure of working with Trevor for the past eighteen years, and if gold medals were awarded for commitment, honesty, and integrity, Trevor would certainly be a triple gold medalist. His tireless dedication to the athletes he works with is without equal. I have learned from Trevor and I depend on him for valuable advice in my own work.” — Michael Johnson, four-time Olympic gold medalist and president of Michael Johnson Performance

“The field of sport psychology and its discipline of mental conditioning has grown dramatically within the past fifteen years, and Trevor Moawad has been at the center of its impact. I have been a colleague of his for eighteen years, and Trevor has not only navigated this field with some of the best college football programs, elite athletes, military, and top corporations, but he has dominated it. This book is a must read for players, coaches, CEOs, and everyone else wanting to improve their mindset!” — Chad Bohling, New York Yankees director of mental conditioning and Dallas Cowboys mental conditioning consultant

“Trevor Moawad has a unique understanding of the truth about human behavior, and this book provides the tools needed to acquire the outcomes that we desire. He has the gift of making incredibly complicated realities simple so that as a head coach in an NCAA Power 5 Conference, I can take decisive action today that will help me get what I want. There are no shortcuts...This book gives you a front seat into what he has done for me, Nick Saban, Jimbo Fisher, Kirby Smart, and countless others for the last eighteen years.” — Mel Tucker, head football coach, University of Colorado

“I train my body relentlessly in order to be prepared for competition. Working with Trevor on having a neutral mind has given me the same tools mentally and allowed me to build an invincible mind.” — Marcus Stroman, pitcher, New York Mets

“The mind is so incredibly powerful, and Trevor does a great job of teaching how we can apply his lessons about neutral thinking to improve our performance in our everyday lives. It’s not only critical to understand what you need to do to achieve your personal and professional goals but also what behaviors you need to eliminate. Regardless of your vocation, Trevor can help you change the way you think, talk, and live.” — Lawrence Frank, president of basketball operations, LA Clippers

“Trevor has had the unique ability to establish relevance with some of the most powerful sport leaders, athletes, and programs in the world. He not only built these relationships, but has sustained them, and continually found ways to add value.” — George Pyne, founder and CEO of Bruin Sports Capital

“Trevor is at the top of his game when it comes to mental conditioning. His advice is invaluable on and off the field, in the classroom as well as in the boardroom. This book is a must read for anyone looking to step up their game and realize their true potential.” — Christopher Brearton, chief operating officer of MGM Studios and board member of USA Swimming

Product Details
ISBN: 9780062947123
ISBN-10: 0062947125
Publisher: HarperOne
Publication Date: February 4th, 2020
Pages: 272
Language: English

How to read more
( Birmingham Museums Trust’s Digital Image Resource shares thousands of images that span decades of Birminghams vibrant past)

How To Read More

If you love reading, but for some reason you read less and less, know that everything is fine. It happens.
Our lives today have so many things that distract us - how can we not put books away when all these movies, TV shows, YouTube videos, social networks and endless surfing in online stores are around ...
Yes, it's really hard to resist, but you certainly can!

In this article, we want to share with you some tips to read more often and more successfully.
These are some notes and some practices that we have collected for our SUNDOG BOOKS readers club.
And maybe it will bring more books into your life!

Why do we want/need to read more?

To start reading more, you have to understand why you need it.
And you will be surprised, but your goals can be quite varied:

- for work
If you read a lot on duty, then you definitely need to speed up the process. The logic here is simple: read faster → work faster → more time for books for yourself.

- for education
you need this for your educational career or sometimes you just want to read to learn. And, with all the new alternative ways to gain knowledge (podcasts, online courses and videos), the book still does an excellent job of this task too.

- for self-development
all exercises for increasing speed, one way or another, improve cognition and memory.

- for fun
because good books always = fun!

Book lovers have an additional special goal for reading more often. If you love literature, you will understand what we mean: you want to catch everything - to follow modern literature, and not forget about the classics, look into non-fiction and children's publications. And there’s so much you want to reread! The goals are ambitious, but attainable if you read a lot.


And so - How to read more:
We will tell you about the methods that we use ourselves. Perhaps some will suit you as well.


15 minutes a day

You've probably already heard this rule: if you want to start a healthy habit, devote 15 minutes a day to it. Once upon a time, we all read irregularly, in jumps and starts. Sometimes we cannot open a book we have begun weeks ago. Therefore, you should decide to create a rule: devote at least 15 minutes a day to reading. Try reading before bed, or maybe during lunchtime, or even when you are having your morning coffee.

You will see progress immediately. You will notice that almost always your 15 minutes will grow into half an hour or more. But the most remarkable thing is that in three weeks your hands themselves will be looking for a book.


50 First Pages
This method advises - If the book hasn't hooked you from the first 50 pages, put it aside! Life is too short to read uninteresting books.

It is necessary to change the approach to books. At first it will be hard for you to stop and put the book down. Even if we put the book away, it will seem to reproach us from the shelf, mocking us as quitters. But in the end we should come to one simple thought: if it doesn’t hook your attention, you should not force yourself to read it.

***Fifty pages is not a bad test. Not the most objective, but definitely effective. It helps to determine whether it interests you or not, and whether to spend time on things that do not excite.


Reader's Diary

This should be used to improve the quality of reading - to make it more conscious. For starters, it can be a simple notebook with headings:

  • Author
  • Year of publication
  • Main characters
  • Scene
  • Plot
  • Theme
  • Quotes

And, yes, a reader's diary is not a thing about quantity, but about quality. But, it can also motivate. When you open your diary and start looking at quotes (especially quotes), you immediately really want to read.


Maybe a Book Bet?
Several people can participate. Members of the betting group can come from friends, family, and also your colleagues. And of course you can set your own rules for participation, but we'll give you a simple example:

Everyone in the group should read and review a book over the course of a month with weekly updates. Anyone who does not finish a review buys the book for all other participants for the next month.


Speed Reading

Another effective way to increase the amount you read is speed reading. The logic here is simple - the faster you read, the more books you can enjoy.

*There are many online courses on speed reading, and you can also study on your own using instructional books. But, it is worth noting that this is a serious learning process that will require some effort on your part.



Reading every day is quite attainable, the main thing is to try to make it a habit.
Sometimes, instead of heading for Facebook, try opening a book and soon you won’t even remember why you needed to wander around social media.
And also - don't forget about audiobooks. They are a cool way to take the load off your eyes sometimes and just immerse yourself in the story. Some books are really strong in voice acting.


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